Day 1 2009: start now!

It is day one of 2009 and i can´t think of a better time to begin. This blog is intended to provide resources to anoyone who is looking foward to improve on marketing efforts and results with clear and simple ideas from some of the most influential people, experts in multiple fields and my own experience.

Now that i´ve cleared what my intentions are, here goes the first piece of advice on the first day of 2009: it´s time to start!

The most difficult part of getting anything done is actualy starting. It´s not having a great marketing idea, it´s all about implementing that idea and putting it to work.

In the "The Art of the Start" Guy Kawasaki gives "great ideas for starting things" (i recommend Guy´s blog as well). In his book he talks about 5 ideas but to me the more relevant are these 3:

• Make meaning: you absolutly need a reason to begin. Finding meaning on what you intend to do is what drives you. You have to think about the reason why what you are doing makes your job, your campaing, your life or in the best case better.
• Make mantra: people spends lots of time trying to build mission statements that are supposed to be the beacon for their enterprises. Instead, Guy recommends you "make mantra" wich is a short phrase that refflects more specificly what is you do so people inside your organization knows where you are headed and gets everyone on the same track.
• Get going: start implementing right now! You can get feedback on the way. It´s better to get feedback from your costumers when they have tested your product/service.

I really recommend Guy´s book if you are trying to get started and don´t know where to begin.

Happy and succesful 2009!